Mathieu van der Poel Rejects $873 Million NIL Offer from the Canyon Bicycle: “My Loyalty Lies with The”….. see more 👇 👇

**Mathieu van der Poel Rejects \$873 Million NIL Offer from Canyon Bicycles: “My Loyalty Lies with the Ride, Not the Price Tag”**

In a shocking twist that has sent waves through the world of professional cycling, Dutch superstar Mathieu van der Poel has reportedly turned down an astronomical \$873 million Name, Image, and Likeness (NIL) offer from Canyon Bicycles — a brand he has represented for years — choosing instead to remain independent and uphold his personal values.

The deal, which would have been the richest NIL agreement in sports history, was designed to keep Van der Poel as the exclusive face of Canyon across all his racing disciplines — road, cyclocross, and mountain biking. Sources suggest the contract would have included full brand rights, global campaign leadership, and a lifetime equipment deal.

However, Van der Poel reportedly walked away from the offer, saying, “My loyalty lies with the ride, not the price tag.” The five-time cyclocross world champion and reigning road world champion emphasized that while the financial offer was historic, his passion for competition and the freedom to make authentic choices in his career outweighed monetary gain.

Insiders within the cycling world have praised his decision as a testament to his integrity and dedication to the sport. “This is classic Mathieu,” said one former teammate. “He rides because he loves it, not because it pays the most.”

While Van der Poel remains a close partner with Canyon in technical and competitive collaborations, this decision means he’ll retain more autonomy in sponsorships and endorsements moving forward. Industry analysts believe this could open the door to new, more flexible partnerships that align with his personal vision and competitive goals.

The cycling community has responded with admiration, seeing his move as a powerful message against the growing commercialization of elite sport. As Van der Poel continues to compete at the highest level, fans can expect him to stay true to his mantra — passion over profit, always.