**DEAL ACCEPTED: Alpine skiing legend Lindsey Vonn signs a 4-year contract with House of Versace, worth \$109 Million as their new global face and ambassador of power, elegance, and resilience.**
*June 10, 2025 — Milan, Italy*
House of Versace has officially named Lindsey Vonn, the most decorated female alpine skier in history, as its newest global face and ambassador in a stunning \$109 million, 4-year deal. The partnership promises to fuse the world of high fashion with elite athleticism, spotlighting themes of strength, grace, and trailblazing spirit.
The campaign, titled **”Vonn: Fearless Elegance,”** will launch globally in Fall 2025, showcasing Lindsey in signature Versace silhouettes reimagined through a lens of athletic poise and icy edge. Known for breaking records and boundaries on the slopes, Vonn will now redefine luxury style through empowerment-focused campaigns and collaborations with Donatella Versace.
“Lindsey embodies the modern woman: fierce, independent, and unafraid to stand tall,” said Donatella Versace in a statement. “She is elegance in motion, and her energy inspires everything this new era of Versace is about.”
The deal includes:
* A limited-edition performance-luxe apparel collection
* Appearances in all global ad campaigns across 2025–2029
* Exclusive behind-the-scenes docuseries *”Versace Vertical: The Lindsey Vonn Story”*
* Collaborative initiatives promoting women in sports and fashion leadership
“To me, fashion has always been about identity and strength,” said Vonn. “With Versace, I get to embrace the power in every scar, every win, every lesson from the mountain. We’re telling a story of bold elegance—of rising and redefining.”
Insiders say the partnership is one of the most lucrative endorsements ever signed by a female winter sports athlete, symbolizing a broader movement toward athletic-feminine fusion in fashion.
The first look at the “Vonn: Fearless Elegance” campaign will debut during Paris Fashion Week this September.
Leave a Reply