DEAL ACCEPTED: Alpine Skiing Legend Lindsey Vonn Signs 4-Year Contract with House of Versace, Worth $109 Million as Their New Global Face and Style Icon
In a stunning collaboration that merges elite sport with high fashion, Lindsey Vonn, one of the most decorated alpine skiers in history, has signed a four-year contract with the House of Versace, reportedly valued at $109 million. As part of the deal, Vonn will serve as the new global face and style icon of the legendary Italian fashion house, marking one of the largest and most high-profile endorsements ever secured by a winter sports athlete.
Announced today in Milan, the partnership between Vonn and Versace is already being hailed as a bold move by the luxury label and a defining moment in the evolving relationship between sports and couture. Known not only for her Olympic triumphs and World Cup titles but also for her confidence, resilience, and global appeal, Vonn now adds high-fashion ambassador to her growing list of post-retirement achievements.
“I’ve always believed that strength and style are not mutually exclusive,” said Vonn in the official announcement. “To partner with Versace—a brand that exudes power, confidence, and fierce individuality—is an incredible honor. I’m excited to bring a new energy to the fashion world while staying true to who I am.”
Donatella Versace echoed that sentiment, saying, “Lindsey is an icon—not just in sport, but in life. Her fearless attitude, dedication to excellence, and unique beauty make her the perfect representation of the Versace woman. She inspires millions, and now she will bring that same inspiration to our global campaigns.”
As part of the multi-year deal, Vonn will front Versace’s global advertising campaigns across print, digital, and runway formats. She will also collaborate on a signature capsule collection—reportedly titled “V by Vonn”—that will blend performance elements with luxury fashion, celebrating the intersection of athleticism and elegance.
Sources close to the deal say the first campaign is already in production, with creative direction by Donatella herself and photography by a top-tier fashion photographer in the Swiss Alps. The visuals are said to channel “ice queen elegance with unshakable strength”—a perfect reflection of Vonn’s legacy on and off the slopes.
This deal places Lindsey Vonn in the same commercial tier as global icons like Serena Williams and Naomi Osaka, further solidifying her place as a trailblazer for women athletes in business and branding. Known for her outspoken advocacy on mental health, women in sport, and body positivity, Vonn’s platform extends far beyond her Olympic medals.
With this historic partnership, Lindsey Vonn proves that retirement is merely a transition—not an end. From dominating downhill runs to commanding international billboards, she continues to inspire a generation to dream bigger, push harder, and live boldly.
Expect to see Lindsey Vonn’s first official campaign with Versace debut in Fall 2025.
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