DEAL ACCEPTED: Alpine Skiing Sensation Mikaela Shiffrin Signs 4-Year Contract with House of Versace, Worth $109 Million as Their New Global Face and Style Icon
In a groundbreaking move that blends elite athleticism with high fashion, Mikaela Shiffrin, the most decorated alpine skier in World Cup history, has officially signed a 4-year endorsement deal with the House of Versace, valued at a staggering $109 million. The agreement makes Shiffrin not only the new global face of the iconic fashion brand, but also its first ambassador from the world of winter sports.
Announced earlier today through joint press releases from Versace and Shiffrin’s management team, the deal is already being hailed as a watershed moment in the crossover between sport and couture. Known for her record-shattering 95+ World Cup victories and Olympic dominance, Shiffrin now enters the fashion world as a symbol of power, poise, and perseverance.
“We are thrilled to welcome Mikaela into the Versace family,” said Donatella Versace, the brand’s Chief Creative Officer. “She embodies everything the modern Versace woman represents—bold, driven, elegant, and unafraid to break boundaries. Her presence will redefine athletic grace in the world of fashion.”
As part of the agreement, Shiffrin will lead global campaigns for Versace’s seasonal collections, appear in high-profile editorials, and collaborate on a limited-edition “Alpine Luxe” capsule line that fuses technical sportswear with high-fashion aesthetics. Industry insiders are already speculating that her first campaign—set to debut this fall—will feature a dramatic mix of luxury winterwear and performance-inspired silhouettes, photographed on a mountain range in northern Italy.
For Shiffrin, the partnership is a natural evolution. “Fashion, to me, has always been about expressing strength through individuality,” she said in a statement. “Versace’s bold vision and fearless energy resonate deeply with the way I approach competition and life. I’m honored to represent a brand that has always championed power and authenticity.”
The deal also represents a landmark for female athletes, particularly in winter sports, where endorsement deals rarely reach this scale. It marks a turning point in how global brands perceive the commercial and cultural impact of women in sport—especially one as globally respected and consistently excellent as Shiffrin.
While continuing to compete on the World Cup circuit and eyeing further Olympic glory, Shiffrin will now also dominate red carpets, runway shows, and fashion headlines. With this partnership, she joins a select league of athlete-fashion icons—proving once again that her reach goes far beyond the slopes.
Versace’s Fall/Winter 2025 campaign starring Mikaela Shiffrin will launch globally in September.
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