**DEAL ACCEPTED: Rock legend Jon Bon Jovi signs a 4-year contract with House of Versace, worth \$109 Million as their new global face and ambassador of timeless edge and modern rebellion.**
*June 10, 2025 — Milan, Italy*
In a dazzling crossover between rock royalty and luxury fashion, House of Versace has signed iconic singer and philanthropist Jon Bon Jovi to a 4-year, \$109 million global partnership. The deal sees the legendary frontman of Bon Jovi become the face of the brand’s newest campaign and a symbol of enduring style and attitude.
Bon Jovi will front the upcoming campaign titled **”Versace Voltage: The Power of Now,”** blending his signature rugged charm with the sleek intensity of modern Italian couture. Known for decades of musical dominance and cultural impact, Bon Jovi’s presence brings an electric, cross-generational energy to the Versace brand.
“Jon represents the spirit of Versace—bold, classic, and forever evolving,” said Donatella Versace. “He’s more than a rock star—he’s a symbol of enduring style and passionate reinvention. This campaign is about power, presence, and timeless cool.”
The partnership includes:
* Limited-edition menswear capsules inspired by Bon Jovi’s stagewear
* A tribute collection titled *“Rebel Renaissance”*
* Appearances at global fashion and music crossover events
* A docuseries exploring the intersection of rock, fashion, and legacy
“Versace understands how fashion tells a story,” said Bon Jovi. “This collaboration is about channeling decades of experience, sound, and soul into something visual—something that speaks as loud as a power chord.”
The first visuals from the campaign are set to drop during New York Fashion Week in September 2025, with billboards slated to appear in New York, Milan, Tokyo, and London. Industry insiders say this could mark the beginning of a new chapter for luxury branding—where rock stars are once again the kings of couture.
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