DEAL REJECTED: Brisbane Broncos star Adam Reynolds turns down multi-million dollar ambassador offer from Red Bull, citing personal brand alignment concerns…..

**DEAL REJECTED: Brisbane Broncos Star Adam Reynolds Turns Down Multi-Million Dollar Ambassador Offer from Red Bull, Citing Personal Brand Alignment Concerns**

*June 10, 2025 — Brisbane, AU*

In a surprising move that has caught both fans and industry insiders off guard, Brisbane Broncos co-captain **Adam Reynolds** has officially declined a lucrative brand ambassador deal from energy drink giant **Red Bull**, reportedly worth over \$5 million AUD.

The proposed multi-year agreement would have seen Reynolds featured in a series of global marketing campaigns, high-octane commercials, and branded merchandise tied to both his on-field persona and off-field lifestyle. However, sources close to the veteran halfback confirmed that he walked away from the table after months of negotiations.

“Adam was flattered by Red Bull’s interest,” said a representative from Reynolds’ camp. “But ultimately, the partnership didn’t align with his personal values and long-term vision for his brand.”

The 34-year-old NRL star, known for his leadership, composure under pressure, and family-first reputation, reportedly had reservations about endorsing a high-caffeine product targeted heavily at younger demographics.

“He wants to work with brands that reflect the message he lives by—discipline, community, and longevity in sport,” the source added.

Red Bull has not commented officially, but insiders suggest the company may now shift focus to younger rising stars within the league.

This rejection marks one of the most high-profile brand turn-downs in Australian sport this year, highlighting a growing trend of athletes exercising more control over their image and endorsement portfolios.

While Reynolds remains a popular figure with sponsors, his decision is being applauded by sports ethics commentators and fans alike for putting values over payday.

**“He’s not just playing the game—he’s shaping the culture,”** tweeted one fan.

Reynolds is expected to pursue new off-field ventures later this year, but for now, his focus remains squarely on leading the Broncos into another finals campaign.