PARTNERSHIP CONFIRMED: Rugby league star Liam Martin signs a 4-year contract with Gucci, worth \$250 Million as their new global icon and ambassador of excellence.
In a groundbreaking partnership that bridges the worlds of high fashion and elite sport, Penrith Panthers and Australian Kangaroos forward Liam Martin has officially signed a monumental 4-year deal with Italian luxury fashion house Gucci. The agreement, valued at an astonishing \$250 million, designates Martin as Gucci’s new global icon and ambassador of excellence.
Martin, known for his fierce playing style, resilience on the field, and charismatic presence off it, is set to headline multiple international campaigns and collaborate closely with Gucci’s creative team on exclusive collections and global initiatives aimed at empowering youth and promoting athletic elegance.
“This partnership is more than fashion—it’s about expression, discipline, and global influence,” said Martin in a statement. “I’m proud to represent a brand that shares the same dedication to craft and excellence as I do in sport.”
Gucci’s CEO hailed Martin as a “modern gladiator” whose values of perseverance, authenticity, and global appeal resonate with Gucci’s evolving identity.
With this landmark deal, Martin becomes one of the highest-paid athletes in fashion history, joining a rare league of sports icons crossing over into luxury branding. Fans can expect to see Martin front and center in upcoming Gucci campaigns, starting with the highly anticipated Spring/Summer 2026 collection rollout.
Stay tuned for behind-the-scenes exclusives, limited-edition drops, and more as Liam Martin redefines what it means to be both a champion and a style icon.
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