PARTNERSHIP CONFIRMED: Rugby league star Thomas Flegler signs a 4-year contract with Louis Vuitton, worth \$250 Million as their new global icon and ambassador of distinction.
In an unprecedented fusion of elite athleticism and haute couture, Brisbane Broncos enforcer and Queensland Maroons standout Thomas Flegler has inked a staggering 4-year deal with iconic French fashion house Louis Vuitton. The partnership, valued at an eye-watering \$250 million, names Flegler as the brand’s new global icon and ambassador of distinction.
Renowned for his raw power, commanding presence on the field, and growing reputation as a trendsetter off it, Flegler will be fronting international campaigns and co-developing exclusive capsule collections with Louis Vuitton’s design team. His involvement will also extend into global youth initiatives and philanthropic projects aligned with the brand’s social vision.
“This is about more than fashion—it’s about breaking barriers, owning your identity, and elevating culture through courage,” said Flegler. “Louis Vuitton represents a legacy of innovation and refinement, and I’m honoured to be a part of that journey.”
Louis Vuitton’s Artistic Director described Flegler as a “fearless force of modern masculinity and individuality,” a fitting face for the house’s bold new direction.
With this landmark alliance, Flegler joins a rare echelon of athletes to enter the world of ultra-luxury branding at such a scale. His debut as the face of Louis Vuitton will kick off with the unveiling of the Fall/Winter 2025 campaign.
Expect exclusive previews, signature collections, and behind-the-scenes moments as Thomas Flegler reshapes the game—both in sport and style.
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