DEAL ACCEPTED: Music icon Madonna signs a 4-year contract with House of Versace, worth \$198 Million as their new global face and ambassador of fearless reinvention.
In a groundbreaking move that blends music royalty with fashion legacy, Madonna has signed a 4-year, \$198 million contract with the House of Versace. As the brand’s new global face and ambassador of fearless reinvention, Madonna will lead a series of bold campaigns and collections that celebrate transformation, boundary-pushing, and unapologetic self-expression.
Titled “Rebel Icon: Madonna x Versace,” the campaign will feature Madonna in avant-garde couture looks that trace her style evolution—from the punk glam of the ’80s to her current era of ageless provocation. The campaign will be shot by legendary photographers and unveiled during the 2026 Milan Fashion Week.
“Madonna doesn’t follow trends—she creates them. She’s an icon who redefines herself again and again with power and purpose,” said Donatella Versace. “This collaboration honors her as the ultimate symbol of liberation, art, and fashion.”
The deal includes a signature line of accessories, a couture capsule celebrating her most iconic tour outfits, and an immersive digital experience titled *Madonna Mode*, blending AI, VR, and archival media.
In a statement, Madonna shared: “Fashion has always been my armor and my art. With Versace, we’re taking that to the next level—celebrating every version of myself and every woman who dares to be different.”
The first looks from the “Rebel Icon” campaign will be released in Spring 2026, promising to challenge convention and define the next era of style.
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