DEAL ACCEPTED: Music legend Tina Turner signs a 4-year contract with House of Versace, worth \$198 Million as their new global face and ambassador of unstoppable power.
In a tribute to her enduring legacy, House of Versace has announced a historic 4-year, \$198 million partnership with the estate of Tina Turner. The Queen of Rock ‘n’ Roll will now serve as the brand’s global face and ambassador of unstoppable power — a campaign celebrating strength, resilience, and timeless glam.
Launching under the name “Simply the Best: Tina x Versace,” the collaboration will showcase Tina Turner’s iconic style through reimagined couture, digital fashion installations, and exclusive archive-inspired pieces. The campaign will feature animated portraits, unreleased concert visuals, and stylized tributes created with cutting-edge AI and holographic artistry.
“Tina Turner broke barriers and set the standard for what it means to be fierce,” said Donatella Versace. “She was fearless, bold, and glamorous — everything Versace stands for.”
Highlights of the campaign include a limited-edition power-suit collection, a global tribute concert co-sponsored by Versace, and a digital museum exhibit chronicling Tina’s greatest fashion moments.
In collaboration with Tina’s estate, part of the proceeds from the campaign will support women’s empowerment programs and music education initiatives around the world.
The first visuals from “Simply the Best” will debut during the 2026 Met Gala season, where Tina Turner’s legacy will be celebrated with a couture tribute on the red carpet — cementing her place not only in music history but in the world of high fashion.
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