DEAL ACCEPTED: Actress and pop star Hilary Duff signs a 4-year contract with House of Versace, worth \$198 Million as their new global face and ambassador of modern femininity.
In a radiant blend of Hollywood charm and high fashion, Hilary Duff has officially signed a landmark 4-year, \$198 million deal with the House of Versace. As the brand’s new global face and ambassador of modern femininity, Duff will lead a wave of campaigns redefining elegance, confidence, and contemporary womanhood.
The collaboration will launch under the campaign name “Effortless Icon,” spotlighting Duff’s evolution from teen sensation to style-savvy powerhouse. Versace will debut a capsule collection inspired by Hilary’s personal style — a fusion of West Coast chic, red carpet glam, and mom-on-the-move polish.
“Versace has always celebrated women who are strong, stylish, and true to themselves. I’m honored to represent that message and bring my own spirit to this next chapter,” said Duff in a statement.
Donatella Versace added, “Hilary embodies the fresh, multifaceted woman of today. She is an actress, a mother, an entrepreneur — and now, the face of Versace’s new era of femininity.”
The campaign will roll out globally across digital platforms, fashion week events, and a behind-the-scenes series documenting Duff’s journey with the brand.
The first collection, *Versace x Hilary Duff: Day to Night*, is set to drop in Summer 2026 and promises to be both glamorous and wearable — just like the woman behind it.
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