DEAL ACCEPTED: Pop icon Kylie Minogue signs a 4-year contract with House of Versace, worth \$198 Million as their new global face and artistic collaborator.
In a dazzling fusion of music royalty and haute couture, Kylie Minogue has inked a \$198 million, four-year deal with the House of Versace. The pop legend is set to become the luxury brand’s new global face and artistic collaborator, launching a new era of fashion-meets-pop glamour.
Minogue will spearhead exclusive campaigns, co-design limited-edition collections, and headline star-studded events around the world. The partnership kicks off this fall with a Milan Fashion Week showcase titled “Kylie x Versace: The Renaissance of Glamour.”
“Versace has always embodied boldness, sensuality, and celebration — values I live by in my music and style. This collaboration is a dream come true,” Minogue said in a statement.
The partnership marks one of the most lucrative fashion endorsements in history and positions Versace to strengthen its appeal across global pop culture and next-gen luxury consumers.
Industry insiders predict the Kylie-Versace alliance will drive record-breaking engagement, with a global marketing campaign set to include short films, music-video-style ads, and augmented reality experiences.
Donatella Versace, in welcoming Kylie, said: “She’s timeless, iconic, and fearless — everything the Versace woman represents. We are thrilled to have her join the family.”
The world now eagerly awaits the unveiling of Kylie’s first collection with Versace, expected to drop in early 2026.
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