DEAL ACCEPTED: Pop-rock icon Susanna Hoffs signs a 4-year contract with House of Versace, worth \$198 Million as their new global face and ambassador of timeless elegance.
In a bold move blending music history with high fashion, Susanna Hoffs, the iconic voice and face behind The Bangles, has signed a monumental 4-year, \$198 million deal with the House of Versace. As the new global face and ambassador of timeless elegance, Hoffs will headline a series of international campaigns that celebrate enduring beauty, individuality, and the bold spirit of the modern woman.
The collaboration will launch with the campaign “Walk Like Elegance,” a tribute to Hoffs’ legendary hit and her effortless style. Versace will unveil a signature collection inspired by her classic-meets-modern aesthetic, set to debut during New York Fashion Week.
“I’ve always admired the artistry of fashion and how it tells a story without words,” said Hoffs. “Versace is fearless, iconic, and expressive — values I’ve always embraced in my own creative journey.”
Donatella Versace praised the partnership, saying, “Susanna embodies a kind of beauty and authenticity that never goes out of style. Her music, her look, and her presence are all pure Versace.”
The deal includes exclusive red-carpet appearances, collaborative design input, and a docuseries chronicling Hoffs’ journey from pop-rock royalty to fashion icon.
The first visuals from the campaign will be revealed in Fall 2025, promising to merge music nostalgia with the cutting edge of couture fashion.
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